Every marketing platform counts what it sent. We also count what we refused to send.
A campaign that lands on an open complaint does more damage than the campaign was ever going to earn. Geckolyst reads live sentiment before anything goes out, and holds back the ones that would backfire.
Four checks between a campaign and a customer.
Open ticket
Anyone with an unresolved case is held, whatever list they are on.
Live sentiment
Detractors are routed to resolution instead of into the campaign.
Recent contact
Someone who complained last week does not get an upsell this week.
Release
The hold lifts automatically once the fix is confirmed by the customer.
It requires the ticket and the campaign to share a record
A campaign tool cannot hold back what it cannot see. When the complaint lives in a ticketing system and the send list lives in a marketing tool, the gate is technically impossible, not merely unbuilt. One identity is the prerequisite.
A metric that measures restraint
Campaign reporting has always rewarded volume. Held sends is the first number that rewards the opposite, and it is the one that correlates with whether the customer is still there next quarter.
Size it on your numbers